World Food Istanbul is the largest and most successful food and drink exhibition in Turkey. Every year the event hold over 360 exhibitors from all around the world. If you are going to be one of them, don't miss the interview with the organizers and discover all you need to know to participate on the next edition, held on September in Istanbul!
The novelties of the next edition
WorldFood Istanbul 2015 will for the first-time be divided into eight sectors, showcasing both domestic and international food and beverage companies. One of the main sectors will be ‘Ingredients’, where food ingredients, additives and flavouring products will be presented from around the world. We’re confident that this new layout will provide a more tailor visitor and exhibitor experience.
3 reasons to visit World Food Istanbul
WorldFood Istanbul gives food industry buyers the opportunity to:
- Network with suppliers with genuine interest in doing business in Eurasia.
- Source the latest international food and drink products from over 360 suppliers.
- Negotiate face-to-face and concluded business – making business deals that are the right product at the price.
Benefits to exhibit here?
Join other international suppliers. Since 1993,WorldFood Istanbul has been an important route to market. The event is Turkey’s No.1 international food and drink exhibition and successfully gathers the region’s top buyers in one convenient location. Over 15,000 food industry professionals are expected to attend the 2015 edition.
Connecting your business to the world. The organiser’s, ITE Group, are specialists in delivering must-attend global food events that are internationally successful. These events annually connect businesses to worldwide markets.
One of the largest markets in Eurasia. Turkey’s population exceeds 76 million; it is one of the largest markets in the Eurasia. The country’s GDP equals around US$11,300 – a substantial consumer market, and it’s young population are emulating western consumer patterns and demanding more choice.
What I have to know to exhibit in Istanbul?
Exhibitors need to know that when conducting business in Istanbul, businessmen and women are known to be informal. Therefore expect conversations about family, friends and holidays - small talk is very important.
If you’re travelling from abroad, remember that the majority of people will need a visa to enter Turkey. Visitors need to obtain their visa online, it’s a quick and easy procedure but one that needs to be done before arriving in Turkey.
It is always good to have actual samples of your products at the exhibition for potential buyers. These buyers will then be able to touch, smell and taste the produce, allowing you to really sell your product. Shipping of products to a country can be a daunting task and needs to be planned in advance to ensure goods arrive on time. We have an official freight forwarder who can help exhibitors organise this.
Some participation results from the last edition (2014)
- Last year 365 companies exhibited.
– 25% of these companies represented international brands from 36 countries.
- The event brought together over 15,900 visitors, from which 75% were directly involved in purchasing decisions.