Held in Moscow, Upakovka it's the main Russian event dedicated to packaging, production machinery and industrial design. This 2017 edition it's coming with a lot of novelties and industry advances, an opportunity for exhibitors and attendees to discover new trends and products in order to increase or to grow up their business. Neventum has talked with their press department to tell you all about this upcoming event!
Upakovka it's an international platform for processing and packaging of consumer-goods, but...what do you think that makes it different from other similar events?
Since its debut, Upakovka has become the most important trade and business platform at the Russian packaging market and has made a name for itself and worldwide level as the leading trade fair in the industry. Upakovka opens the packaging year and sets trends.
The show is also the perfect place to discover new products and innovations. What are the coming trends?what can you highlight from the next edition?
Upakovka it's concentrated on the target groups of food, beverages, confectionery and baked goods, pharmaceuticals, cosmetics, non-food consumer goods, industrial goods design and printing in key emerging markets. Our exhibitors presenting equipment, packaging materials and products that are required by all trading and manufacturing companies.
This year will focus on design – branding – printing – packaging – selling. New technologies in the manufacturing of packaging materials, products, and equipment, technologies, which are in agreement with the modern principles and tendencies, will be presented at Upakovka 2017 as well.
The coming year 2017 issues new challenges before the Russian packaging industry. For the first time, Upakovka will take place under the inter-pack alliance brand. Adding to the group of international packaging trade fairs operating under one brand, inter-pack alliance, Upakovka offers to the Russian packers additional opportunities for handling the above challenges and will heighten the interest in the work of this fair on the part of professionals operating in the domestic packaging market even more.