Food and beverages have always been strongly incorporated into our lives: they define our cultures and lifestyles. For people all around the world, eating is so much more than just a basic necessity. It is a moment to socialize, settle down and forget the daily issues. When we take a look at the global restaurant industry in 2017, we can conclude that global revenues have reached the astronomical amount of $2 trillion dollars! During the culinary festival Taste of Amsterdam, we are in the front row with regards to the trends in the food & beverage industry.
Food and beverages industry it’s one of the most powerful in economic terms. What’s the actual situation and the consumer tendencies?
What we see during Taste of Amsterdam is that the taste buds of consumers have become much more international; because of our globalizing world and lower cost of travelling, consumers get in touch with new and exotic products and dishes. The consumer expects these products back home as well, from restaurants and supermarkets. This is why more chefs spend a considerable amount of time on travelling, and supermarkets are currently increasing their international assortments. This trend also motivates us to offer a wide variety of foods and beverages during Taste of Amsterdam.
Taste of Amsterdam 2017 it’s very close, what are the novelties for all those who are attending?
Every year we challenge ourselves to present the newest products, delicacies and restaurants during Taste of Amsterdam. We do not want to reveal too much, but we can confirm that this years´ edition is the most diverse we have done so far! Once again we will be hosting the best restaurants in Amsterdam and we will welcome our nations´ best chefs for master classes. You simply cannot miss out on all these great foods and drinks!
Could you highlight some of your workshops or master classes for this edition?
Taste of Amsterdam is more than just a food festival where you can try out the best foods and drinks. We have different and interesting activities. For example, you can bake your heart out at our state-of-the-art AEG Baking Lab.
Our Tasteology feature invites visitors around a chefs´ kitchen to taste and experience the most delicious bites prepared by the best chefs. Besides these great activities, Ketel One will offer Bloody Mary cocktail workshops. We will be hosting the best restaurants in Amsterdam who will present their newest dishes.
Three-star Michelin chef Jonnie Boer will be present, as well as the national master of BBQ chef Julius Jaspers. Every year we also organize Taste of Kids, a small version of Taste of Amsterdam, so our youngest chefs can show what they can do and have a great time!