Now is the turn of San Diego to host the OFC, the greatest optical networking and communication conference, showcasing the latest innovations in the field.
What novelties have you prepared for this 2019 edition?
This year’s OFC will focus on numerous forward-looking technologies and advancements in the optical networking and communications industry. The event’s plenary speakers will cover exciting advancements in self-driving vehicles and mobility, the drivers and catalysts for 5G optical network build-out including cloud advancements, and how co-packaging of photonics and electronics offers additional improvements in power, density and performance as the industry scales to higher data rates.
The event presents a multifaceted programme with workshops at OFC and special events. Which of the activities do you think are a must for the visitor or which of them do you highlight?
In addition to its compelling lineup of plenary, invited and technical speakers, OFC’s conference programming located in the Exhibit Hall Theaters includes OFC Market Watch, Network Operator Summit and 15+ programs focused on industry growth segments.
Market Watch is a three-day, six session series of panel discussions on the latest application topics and business issues in the field of optical communications, including the popular “State of the Industry - Analyst Panel,” which kicks off the program on Tuesday, 5 March.
The one-day Network Operator Summit presents the inside perspective from service providers and network operators – their challenges, drivers and how their requirements may impact the future of the industry. Everyone in the supply chain, from equipment manufacturers to components, will want to hear what’s next in meeting the needs of all network operators.
What are the advantages of exhibiting at OFC2019?
OFC is the only global exhibition that truly represents the entire optical communications ecosystem, from research to the marketplace and paints a complete picture of the industry — where it is today and where it is going tomorrow in terms of research, technologies and product solutions.
As the largest optical communications conference and exhibition in the world, OFC defines the market and brings together the thought leaders and solution providers from 72 countries across the globe that drives the industry. More than 25% of attendees are c-level executives and 70% of attendees have a role in buying decision.
Can you give some tips for those exhibiting for the first time in San Diego and specifically at OFC?
The OFC team is available to serve the needs of its exhibitors and provides a comprehensive OFC Exhibitor Service Manual which includes: key contacts, exhibitor check list with deadlines, important booth guidelines and floor plan, and more.
In the exhibition rules and regulations section of the manual, there is a complete synopsis for booth guidelines and exhibition rules for booth contents, set-up, security and safety.
The marketing portion of the Exhibitor Manual guides new and old exhibitors through the various promotional and PR opportunities, including sponsorships, meeting space and free PR programs.
All events on the exhibit floor are free to registered attendees. Attire at OFC is business casual — slacks, polo shirts, sweaters, blazers, blouses and most importantly comfortable shoes. Temperatures for San Diego in March average between 67 to 54 degrees Fahrenheit or 19 to 12 degrees Celsius. Be sure to bring a light weight sweater or jacket to the Convention Center.
Also, to make the most out of your OFC experience, be prepared before you arrive. Download the free OFC Conference mobile app to help plan your OFC experience. The OFC mobile app allows users to search for technical presentations; explore the Exhibition by viewing a list of exhibitors and show floor programs; and network with attendees.