Held in a powerful city for the business like Dubai, Middle East Electricity shows to all attendees the latest innovations and products around the electrical industry. With a special focus on the creation and organization of smart cities, this 2017's edition comes with some novelties and interesting activities in order to enjoy what usually it's a business meeting. To tell u all you should know about this upcoming trade show, nEventum's team interviewed its marketing department.
Middle East Electricity it's an international platform dedicated to different areas of the electrical industry. Can you give us 3 characteristics that make it different from other similar shows?
- Middle East Electricity is the largest power event in the Middle East, with over 1500 exhibitors each year and over 20,000 visitors from 130 countries.
- As well as the many opportunities this offers for networking and trade deals, the event features a full conference programme, CPD certified professional workshops and the Middle East Electricity Awards night.
- The exhibition is also co-located with Solar Middle East, the region’s largest special event for the growing solar industry.
Your event is also the perfect place to discover new products, innovations and start some business agreements. What are the coming trends in the industry? Renewable energy has more prominence?
A key trend in the power markets of the Middle East is the ‘Smart Cities’ plans that are being developed as a future vision for sustainable electricity use. Dubai Municipality is partnering with this year’s Middle East Electricity on the event theme of ‘Smart Cities’ and will use Middle East Electricity 2017 to update the industry on their progress in this area. Smart Grids will form a key part of boosting power efficiency across the GCC as peak demand increases in the coming years.
In the renewables market, the decreasing cost of solar power generation and technological advances are making this sector a very attractive option for utilities. Aside from the affordable technology, the operational costs seem also to be marginal compared to conventional power generation through hydrocarbons, making solar power a preferred choice. Even though Solar Power may not fully replace hydrocarbons as a primary energy source, many governments in the region are relying on it to diversify the power mix.
On the same line, what can you highlight from the next edition? What is going to be the novelties? There's any special product or brand?
The theme of this year’s event is ‘Smart Cities’, an idea that has become a huge focus within the industry and will be one of the goals driving future growth. Our conference programme on ‘Energising the Smart City’ will cover a wide range of the challenges and opportunities around providing innovative urban energy solutions, from regulation to alternative materials.
This year also sees the creation of the ‘Smart Cities Innovation Zone’. Organisations such as ABB, Siemens and Huawei have already signed on to take part and will be showcasing their latest advancements in smart technology via an interactive product space on the show floor.
We are striving to make this year’s show more accessible than ever, with a segmented floorplan, making it far easier for visitors to connect with the companies they need to meet. Guided product tours will be offered for the first time to ensure our visitors can make the most of the event, introducing them to the best suppliers of cables, switchgear and panels, transformers and energy management systems.
Another new feature is the Consultants Arena, which will see leading engineering consultants discuss concepts and regulations key to the industry. Topics will include project management tools and the UAE’s green guidelines and regulations, and this will also give our exhibitors more opportunity to network with world-class consultants.