In just a few days CES Las Vegas will open its doors again to show the latest trends and tendencies in consumer technology. If you are as anxious as we are, don't miss our interview with Gary Shapiro, President and CEO of the Consumer Electronics Association, and discover all the novelties you will find on the show floor!
What new trends will be highlighted for the next edition of CES?
CES 2017 will be another record-breaking show, with more than 3,800 companies exhibiting across 230,000 net square meters of show floor space – the largest show floor in CES history. We expect the show to highlight major breakthroughs in the way of transportation, smart connections and future-shifting technologies.
From vehicle tech to drones, the latest transportation technology is changing the way we operate on the go. Vehicle technology at CES 2017 will span more than 18,500 net square meters with 138 exhibitors, including nine automakers, BMW, Chrysler, Ford, Hyundai, Honda, Mercedes, Nissan, Toyota and Volkswagen. Drones exhibits will span more than 3,000 net square meters of exhibit space, featuring 39 exhibiting companies, including Airbus, Qualcomm and Yuneec.
Today, almost every aspect of our daily lives are connected, from healthcare and fitness to entertainment, gaming and more. CES is the only place where the entire connected ecosystem comes together. The 2017 edition will feature innovations and insights into what 5G – anytime/anywhere connectivity – means for consumers. There also will be dedicated show floor areas highlighting innovation in virtual and augmented reality, healthcare and fitness, smart home tech and wearables.
Finally, CES 2017 will unveil how disruptive tech, like robotics and cybersecurity, is impacting global industries from finance, retail, healthcare, agriculture and manufacturing. With startups continuing to create new markets and opportunities, the future of technology can only be positive. Now entering its sixth year, CES’s flagship startup destination, Eureka Park, will feature a record 600 exhibiting startups, up from 500 in 2016.
Are there any novelties at the show that visitors and exhibitors need to know?
The CES show floor is bursting with innovation. One thing we do to make the show floor as navigable as possible is a group like technologies together in what we call CES Marketplaces. CES 2017 will feature four brand new Marketplaces highlighting categories that set market trends in 2016, including Beauty Tech, Baby Tech, Sleep Tech and Smart Energy. More, Marketplaces highlighting wearable tech, gaming and virtual reality, smart home, drones and robotics, all of which were at CES 2016, are returning to the show significantly larger in 2017.
As I mentioned previously, Eureka Park, the flagship startup destination at CES, is returning to CES 2017 for its sixth year. Eureka Park is always one of my favourite stops on the CES show floor, as it’s full of the ideas and innovations of tomorrow. This year, Eureka Park exhibitors will join CES from 34 countries around the globe, including groups from New Zealand, Netherlands, Czech Republic, Ukraine.
In 2013, we introduced C Space, the experiential program for advertising, content, entertainment and marketing, to CES. Three years later, this show floor area is returning to CES 300 percent larger, showcasing the latest offerings from the entertainment community. This is an area you don’t want to miss, with major brands like Twitter, Google, AOL, Facebook, Amazon and more now using the program to conduct business and reach their target audiences.
What tips can you give to those exhibiting at CES for the first time?
For those exhibiting at CES for the first time, I recommend taking advantage of all of the resources available. Our Exhibitor Manuals contain information on rules and regulations, how to order products and services, key deadlines specific to each show venue, a sortable deadline checklist and more. We also offer a host of branding, sponsorship and media opportunities to help you boost your business. More, CES 2017 is a media machine, with more than 6,500 media expected to attend.
Exhibitors have exclusive access to our preregistered media list through their Exhibitor Dashboard. The list contains contact information for all the media that have pre-registered for the show and can be filtered by product category to pull targeted pitch lists. I highly recommend taking advantage of this resource to boost media coverage before, during and after CES 2017.
On-site, I recommend that your booth is always staffed with those most knowledgeable about your company and it’s products and services. You never know who might walk by looking to learn more about your products, including members of the global CES press corps. I also recommend that you wear comfortable shoes, drink lots of water and make dinner and show reservations well in advance, as Vegas is packed during the week of CES.