Under the CES brand, CES Asia has become the premier event focuses on the consumer technology industry in the region. The exhibition attracts many national and foreign companies, so is a great opportunity to get access to the Asian market and discover by first hand the latest products and coming trends in the consumer technology market. If you are going to attend CES Asia, to start tomorrow in Shanghai (May 11-13), or if you just want to know more about this young event, don't miss our interview with the organisers.
CES Asia is the premier event for the consumer technology industry in Asia. How contributes CES Asia into the annual calendar of the sector?
CES Asia is designed for products making their world debut in the Asian marketplace. The event showcases the full innovation value-chain in the Asia Pacific market and attracts both global and domestic businesses to launch products in the rapidly growing Asian economy. CES Asia allows executives, manufacturers, buyers and distributors to see future trends and make business decisions across a plethora of industries. The timing of the event in late spring fits in nicely with the natural product cycle of entry to the market.
What are the main novelties that will we find on the show floor? And what are the coming trends?
Building from a successful inaugural event in 2015, CES Asia 2016 has grown significantly in its first full year. The show is expanding from two exhibit halls in 2015 to four with a show floor that will span 32,000 gross square meters. With more than 350 exhibitors from 24 countries, the entire global technology industry will be represented across 15 product categories including 3D printing, green technologies, audio, health, lifestyle, robotics, sports and fitness, vehicle technology, video gaming and more.
In addition to an expanded exhibit space, CES Asia 2016 will feature new destinations on the show floor. The all-new Startup Park will showcase emerging tech from 50 entrepreneurs and startups from China, France, Hong Kong, Singapore, the UK and the United States. The N4 Stage is a must-see destination featuring the Last Gadget Standing Competition, the Wearables Tech Fashion Show and Robots on the Runway. And as the drone market continues to soar, the all-new Drone Demo Area will feature the latest drone technologies and products hitting the Asian market.
What is the exhibition profile, and who can attend?
CES Asia appeals to both global and local exhibiting companies looking to expand market share and increase profits in this critical market. Companies that haven’t established themselves in the Asian market leverage CES Asia to catapult into this emerging hotbed. Our exhibitors are subject to a highly selective application process for this curated show and must be considered innovative and produce a branded product.