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What makes a great tour guide? The answer may vary from person to person. In reality, a guide wears several hats, and most of the times even without knowing it. Guides are storytellers, entertainers, teachers, and professionals as they provide a service in exchange for compensation. Guides are what make a tour great as they add a personal touch to the tour. They invigorate the audience and have the significant ability to influence a tourist’s experience. A good tourist experience can further spur positive word-of-mouth, kind reviews, and will likely result in more sales for the tour guide.