It’s a fact that participating in a trade show requires a big investment... And sometimes, there are factors that can limit the success of your exhibition stand. So we’re going to talk about one of the most important: the weather.
Trade shows are always a good opportunity to stand out on your sector and promote your product, no matter what season is, but you have to analyze the weather and take care of all details if you don’t want to overspend... So before you decide to store your exhibition material is important to have in mind the following:
- Be foresighted: If you want to hire a storage company, do it months before the trade show. This way you can analyze the reputation of each business and you can get a better price.
- Duration of storage: You have to consider the expiration of your product (specially if you sell any kind of food or beverage) and the material you want to storage, especially If you are thinking on attending different trade shows during the following months.
- The transport: is the most dangerous part because your stand will travel in a truck, so make sure you choose the correct packaging to protect your material from any impact inside the cabin.
- Disassemble: especially if you pretend to reuse the stand, take care with the disassembly, and don't do it hastily or you can damage the material. Take your time and make an inventory of all the pieces to make sure that you don't leave anything.
How to protect your booth material in winter
People usually think that winter trade shows are better than the summer ones because visitors feel more comfortable in a closed space. However, cool weather can be also a problem, specially if you’re going to exhibit in rainy environments such as London, Toronto or Berlin. But don't worry because now that winter season is coming we collected some tips that will help you to protect your products and your booth material.
- Specially designed case: If you know that you’re going to exhibit in a moist town during winter, one of the most intelligent decisions you can make is to buy specially designed cases, because the cold and rainy weather can damage your products, specialy If they’re not prepared for this climatic conditions.
You can consult some manufacturers to compare prices and materials, but usually the cases that you need are made from moulded plastic to withstand abrupt movements and to isolate your products from cold and moisture. - Check your exhibition area: Anyone who's familiar with trade shows knows that the brand image is just as important as the product. For this reason, some people add technology like screens or displays to their stands. This type of sources do attract potential clients, but there are very expensive also... So in order to safeguard your investment, it is important to be careful about the moisture. It’s essential to check your exposition area and to make sure that it’s prepared to resist the weather.
- Post-show: we told you how important is to take your time to disasambling you stand, on the same way, we recommend you to clean everything before you pack.
- Inspecting your exhibtion booth: before packing everything again for your next trade show, we recommend you to inspect all the material. Heat and moisture are the worst enemies and maybe during the storage it has suffered any damage but we are still on time to repair it. And the same with technology or electronic surfaces.
Other tips for your stand on winter season
- Hot drinks: Don't forget that visitors who come to winter fairs will spend hours walking around the venue. It could be positive for your stand if you are able to offer hot drinks like coffee, tea or chocolat. It improves the attendee's impression and could increase the traffic to your stand.
- Correct giveaways: In every season it's almost a duty to have some presents for people who visit your stand, but always in the correct way. This is a good chance to offer gifts designed with winter or christmas motifs, and can also be a good point having giveaways for childrens - for visitors with sons -.
- Appropiate outfit: It's not all about visitors, think on you too! You will have to be standing for a lot of hours, and even if you stay in a close space, probably you feel the cold, so better choose an elegant but sheltered dress.
Some of the most important fairs during winter season
- Mobile World Congress: Organized in Barcelona, the MWC is an essential event for the technological industry and for the city’s economy. Here you can find the best and latest novelties regarding smartphones, and the opportunity to get the most powerful contacts in your sector. It provides a unique framework to discover and share services, ideas and business models.
Mobile World Congress
- Autosport International: it is the largest dedicated global motorsport exhibition in Europe. Held in January, this fair represents a very good chance to make partnerships and discover all the highlights of the automotive sector.
- Heimtextil: Held in Frankfurt, Heimtextil is the biggest international trade fair for home and contract textiles and the global benchmark for quality design textiles of innovative functionality. It is usually held in January.
- Nepcon: Held in Tokyo every January, this trade show has become the most important show in Japan for the electronic packaging and production sector.
Heimtextil