Catering in Amsterdam

A catering for Masters of LXRY. the recommendation of Maurice Rubens, from Rubens Hospitality

What is your experience on Mastrers of LXRY?

I worked there for different companies. At the fair you would expect that most exhibitors want to provide excellent hospitality to visitors. Strange that often drinks and food are served in plastic cups and glasses....

Three tips for an entrepreneur who wants to hire a catering:

1. Get a good picture of what kind of visitors you expect to come to your booth and what goals are set for the event. The provided catering services are to be adapted to this.
2. See the catering staff as your own staff, so you can act as a coherent team.
3. Introduce the hired catering staff to your own crew (function,expertise and responsibilities during the show).

Which info do you need to design a menu?

Timetable, number of guests, budget, facilities and preferences (ideological, religious or other)

How long it takes to design and close a menu?

Most of the times exists creativity freedom. Time needed to close the menu depends on the customer, If there is a clear picture of what is needed the menu will be closed in hours, but if there is none, it could take days or even weeks.

Which is the best part of working for a trade show?

The great thing about working on trade shows is the time you have to build a relationship with the clients crew and even their customers. Over the years I made a lot of friends. Working on event you meet people from different industries. There are preferences about the menu depending on the kind of industry?

Of course there are big differences between visitors. And the catering services should be adapted to their different preferences.

Which is your star dish?

The most popular dish I make on trade shows are "poffertjes". A Dutch specialty. Poffertjes are small round fluffy pancakes served with orange spirit, powdered sugar and butter.

Which it has been, on your own opinion, the most memorable event you've been working for?

There are a lot of memorable events, but if I can only mention one it will be the VSK in Utrecht,

The Netherlands. The visitors are people from the construction industry. We set up a big bar around a huge lifted fish bowl filled with water. And every two hours a beautiful Russian ballerina did an acrobatic act in this fish bowl, really amazing. It draw a huge crowd every time.

An original catering menu for a stand on Masters of LXRY:

Fair trade (espresso) coffee, cappuccino, latte (machiato), tea, fresh juices, red/white wine, cava/champagne, mineral water, and soft drinks. Luxury chocolates and cookies to serve with the hot beverages

Breakfast:

• Sweetrolls

Lunch:

• Small sandwiches
• Salmon and cream cheese
• Carpaccio
• Vitello tonata
• Mozarella, pesto and tomato
• Grilled vegetables,

Afternoon

• Fingerfood
• Grilled king tiger prawns
• Fresh oysters
• Skewer with grilled chicken
• Skewer with sirloin steak
• Cheese sticks
• Vegetable sticks

Masters of Luxury Amsterdam

The opening night of the first Masters of LXRY (then known as Millionaire Fair) took place in December 2002 in the Amsterdam Passenger Terminal. It was the start of one of the most talked about events that Netherlands has ever known.

The rich history of this large luxury event now brings us twelve years later, to Masters of LXRY 2014. The biggest in size since the crisis erupted in 2008 (5,000 square feet larger than last year). Masters of LXRY is more influential than ever.

Hip & happening more than ever. It's the place to be for national and international luxury industry. A place where all the big names from the world of art, interior, fashion, design, innovations, gastronomy, jewelry, cars and watches are available. Tens of thousands of enthusiasts and collectors from home and abroad visit Masters of LXRY.