por Alberto Sanz

How to get right with the design of your stand

Your stand is the business card of yout company at the fair. Choosing a design suitable for your booth can mean the difference between success and failure.

A good design is cheap

If you think good design is expensive, you should look at the cost of bad design.

Dr Ralpf Speth (CEO Jaguar)

To avoid surprises with the budget of your booth, the first thing you should do is decide it! If you don't, you can end up making two equally dangerous and painful mistakes:

  • choosing the cheapest booth, that won't benefit you or...
  • ... end up hiring a booth above your expectations or possibilities

A true professional will know how to make the most of your budget and, if you compare 3 or 4 designs with similar prices, you'll quickly know which one best meets your needs.

The best stand designer is not the one that makes the most beautiful design, but the one that makes the most out of your resources.

The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize and glean insights that enable him or her to “make the invisible visible”

Hillman Curtis

How much will my stand cost?

It depends. Yes, we know, it's a stinking answer, but it really depends on:

  • the stand size
  • the type of product to be exhibited
  • the city, the fair, the finishes...

But, just to give you an idea, a 36 m2 stand (400 ft2 in the USA) would cost around:

  • 7,000 a 10,000€ in Barcelona
  • 8,000 a 12,000€ in Paris

  • 6,000 a 9,000€ in Dubai

  • 5,500 a 8,000€ in Shanghai
  • 25,000 a 35,000€ in New York

  • 15,000 a 20,000€ in Las Vegas, ...

As you can see, the difference between countries, and even between cities (in the case of the United States) is coinsiderable; this is due in particular to the different labor costs (+ info in: Why is it so expensive to exhibit in the USA?)

In neventum, we manage around 30,000 stands per year, and we compare between 100,000  and 120,000 booth budgets annually, so we invite you to contact, by email, phone or skype, any of our experts. They'll, like anyone else, help you (for free!) to make a cost forecast.

Send us an email with the city where you need the stand and we'll introduce you to our expert in said city! 

Get in touch with our experts  »

Compare is not rushing. But asking for a hundred quotes to compare is wasting time...!

We understand that you'll need more than one budget to compare, but asking for 100 proposals for the same stand will not reduce the costs of the same, instead:

  • it will generate a huge work of analysis and...
  • ... it won't guarantee that the best proposals were among the ones that could be presented by the other 15,000 stand builders in the world

So the solution is:

  • not conforming with 100 proposals and ask for 15,000,
  • or, instead of asking for so many proposals, start asking for references from the most reliable builders in each city

Once again, I suggest that you contact our experts. They'll happy to help you, without cost or commitment, by presenting you to the most suitable builders in each city and for each type of stand (we know who they are because we have already asked them for many budgets).

If you don't want to do it like this, we invite you to ask for recommendations about a stand supplier, don't be ashamed, come on, you're judging yourself too much!

Take a look at the supplier's website, investigate his work, and contact some company that made the stand with that supplier in the past.

Once again (how insistent I am today!), I invite you to contact our experts by market and ask them if the company that you've found on internet ir reliable. As you probably already noticed, in every fair there's an exhibitor sitting in the middle of a vacant lot, because instead of hiring a stand builder, he hired a swindler that has stolen his money (+ info: the blacklist of stand builders from which you must run away!)

Contact us, we will protect you from unreliable builders!

Contact our experts »

Trust your choice: make yourself heard but don't forget to listen!

Selecting a provider is just like a marriage: there are some risks, but the relation is based on trust, in listening as much as speaking (but little imposing!).

Share, as transparently as possible, your goals with the designer. This information will condition the design. In the end, it is not the same if:

  • the most important thing is to close commercial deals, which means that you'll need a private meeting room, for instance;
  • or if your main goal is to introduce a new product. In this case, the launch will be the guiding thread of the design.

Obviously, exhibiting is a mix of all of this. That's why it is so important to listen to what the designer says, and to tell him your goals for the fair. Listen and let him present his proposals, give him a chance, you might fall in love...! Otherwise, you'll end up having the same design, year after year.

You hired a professional, ask him to explain the design. Don't copy a competitor's design - you surely don't have the same product, so why should you have the same stand?

We wish you, as always, the best of lucks in your next event. If you have any doubt, we recommend you to keep reading our article Goals for your next trade show »

por Alberto Sanz

10 steps to make your next fair a success

According to RAE, Success (from the Latin "exitus", exit) is the happy result of a business or performance. Well, it doesn't seem much to me. I want your next fair to be the best, a turning point, absolutely unforgettable! And in order to achieve it, I invite you to:

1. Set your goals

- Alice: Would you tell me, please, which way I ought to go from here?
- The Cheshire Cat: That depends a good deal on where you want to get to.
- Alice: I don't much care where.
- The Cheshire Cat: Then it doesn't much matter which way you go.

Lewis Carroll, Alice in Wonderland

What starts well, ends well! Setting your goals is essential in order to reach them. If we don't set some goals and hope to achieve them, maybe it's because:

  • we settle for any goal and we don't care about each
  • we got hit in the head and got stupid

Here we have compiled some tricks in order to set goals for your next trade show.

2. Make your team participate

The best way to make your team help you achieving your goals is to make them feel part of it.

Your sales team is a fundamental part of the fair, and not listening to their opinions is, to say the least, a recklessness.

You can find some ideas regarding this topic in this post: Motivate your sales team. They're essential to achieve your goals.

3. Strategy is the way

Let's get down to work, and prepare a concrete strategy that will allow us to reach each specific goal. Let's write it all down, every step we need to take in order to achieve success.

The only part where "success appears before "work" is in the dictionary Vidal Sasoon

If having goals is your goal, then strategy is the way. Strategy is the roadmap that we must follow with the goals in mind.

4. And... how much will it cost me?

Setting a budget is essential for getting an adequate ROI (Return On Investment) on our trade shows.

The exercise of defining the budget should help us quantifying the return of the fair.
We should always invest with our minds set on the return we want to obtain from such investment.

5. Previous administrative arrangements

From the selection of the space at the fair to the necessary permissions to exhibit, make a check list with all the steps you must take and a calendar, so that you don't run out of time!

6. The stand deserves a chapter for itself!

How can you choose the perfect stand for your next trade show or event? Well, that's our speciality: we manage more than 3,000 stands per month, and we will be delighted to get you the best possible booth for your upcoming fair: How to get the right booth design.

7. Commercial tasks before the show

A good pre-tradeshow management is essential if you want to get the right results.
Therefore, before the fair, it is important to:

  • send invitations by email
  • notify all customers of the location of the booth and the innovations we'll be presenting
  • give them a concrete reason to stop by the stand
  • personally call large accounts
  • Are you coming to the fair? Seeing you again is one of the reasons to come back

8. And on the first day of the event...

I love this Chinese proverb:

A Man Without a Smiling Face Should Never Open a Shop

Apply this saying at the fair! You are the host. Your booth is your house, your visitors your guests, treat them good!
Receiving visitors reluctantly, sitting at your booth, commenting on some soccer match with your teammates, is like receiving your home visitors in underpants while watching TV: it doesn't look good.

The attitude is the mental position that leads you to success; therefore, your attitude at the fair must be winning and it requires concentration.

9. The fair doesn't end when the stand is disassembled

The event is over, we know it, you feel exhausted and you need some resting. However, you have generated many new business opportunities and you must make a proper follow up.

Some things you really must do:

  • Send emails thanking your visitors for stoping by;
  • Make calls with concrete business responses;
  • Send an email with some booth pictures, reinforcing the novelties that were presented;
  • Cite us for next year, ...

10. Now: conclusions and analysis

We have defined our goals, motivated our team, built a strategy and implemented it... we have exhibited at the fair, left our skin and heart in it, now we must find out if it was profitable!

Reflect on how the fair went and decide if you should exhibit again; this is the right moment to decide, not in 6 months, when the next edition is about to happen. Keep in mind that the only thing that justifies participating in a fair is:

  • that exhibiting in it is profitable
  • that it hasn't been so profitable because we made some mistakes in the planning or execution

With this exercise, you'll surely find some mistakes: write them down and be creative at your next fairs, committing new mistakes (but not the same!).

I hope these tips help you making your next fair successful and, if you think we can help you, please let us know: we are at your disposal!

por Alberto Sanz

50% of your success in the fair is in the hands of your team. How can you motivate them?

In the first post of the series of Magic Steps That Will Make Your Exhibition a Success, we concluded that  setting the goals for your next fair is the first step to take in order to achieve them. 

Well then, involving your sales team is not only the second step, but also  50% of said success.

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.”

Walt Disney

If you want someone to feel part of a project: listen.

Once you have your goals very clear, share them with your team - no matter how clear your ideas are, you should be open to new suggestions, or to reconsider some notions.

Your team can help you improve your goals, but, most importantly, you should always make them feel active in the definition of said goals: they must interpret your goals as their own, so that they feel motived to pursue them!

“None of us is as smart as all of us”

Ken Blanchard

Organize an appointment with your team and, before the meeting:

  • Send a brief email to all members of the team, explaining the goals you have for the fair
  • In the same email, briefly argue why you've chosen each one of them
  • Close each goal explaining what its accomplishment would contribute for.
  • Finally, invite your team to reflect and let them know you'll be having a meeting to discuss those proposals.

The meeting will be much more effective if your team is prepared. Debate, listen and negotiate, and keep in mind that the objectives need to be SMART:

SMART: Specific, Measurable, Achievable, Relevant and Time-bound

  • Specific: the goals must be clear and concret
  • Measurable: the goals must be measurable
  • Achievable: the goals must be challenging, but also achievable
  • Relevant: make sure they will bring enough value
  • Time-bound: must be bounded in time (we don't want to measure 5-year objectives)

You should always keep these five points in mind when setting your goals and when you share it with the team; more: we invite you to share your goals with them, so that everyone can understand what you're persecuting.

At this point, if your goals are SMART, and your team has adopt them as their own, we feel confident to say that you have maaaaaaany chances to make this fair a success!

It might not look like we've done much, however, in many occasions, small changes have great consequences, and, at least at this stage, we are walking together as a team.

If two oarsmen rown in opposite directions, the boat does not move.

If there are 100 oarsmen rowing in opposite directions, that best thing that can happen is that the boat does not move.

If there are 100 oarsmen rowing in opposite directions, eventually 99 of them will get tired and stop rowing, while the only one that is left rowing takes them all down a cataract.

Alberto Sanz, CEO en neventum

Perfect. Now what?

If you have as clear as water that:

  • setting goals is the first step to reach them;
  • that reaching them is a team effort;
  • that in order to achieve said goals your team must feel them as their own;
  • that the tema's motivation is an asset of the company,

Then we are ready to prepare all the necessary material, so that each team member can write down and measure their individual goals.

Please, apply the "keep it simple" philosophy! It is a fair, not a Big Data project: collect all the necessary data in a easy way and, above all that, keep in mind that your team must be able to record the information in real time and without a great effort, -  you don't want your team to take an aspirin instead of a beer whan they get to the hotel...! -

Measure and catalog the data from the first day of the fair and, our suggestion is that you don't do it from a paternalistic position, but that everyone knows the data, so that conversations can flow without embarrassment or shame.

By sharing them, if a team member has difficulty in reaching a specific goal, his teammates will surely be able to help.

 If peers don't want to help him out, then the problem is far more serious than the goals themselves...

3 ideas to motivate your sales team during the fair

Recognize the effort, don't only reward the best sellers

Recognizing and thanking someone who has done a lot of work but has not achieved the goals, transmits fundamental values to the team.

Introduce short “sprints”

If you have a common goal (attracting new customers, for instance), the second day of the fair give a special prize for the first seller that gets 3 new customers.

Make up a daily prize

Do not wait to get to the office for the "Big Prize"; instead, you could make little rewards everyday in order to rewars some results. Shortening the cycle between achievement and reward is an extra motivation you'll need for the next day!

Not everything in life is money... but if you pay in peanuts, you'll hire monkeys

We suggest that you find an appropriate mix/balance of economic prizes and/with more emotional prizes.

You should recognize the generation of wealth with money, of course, we don't even need to talk about it (we've been doing it all our lifes), but emotional gifts may also be worth giving a few seconds of reflection

Some suggestions that can bring great value:

Gifts for the absent!

For instance, regarding that idea of rewarding whoever brings the first 3 clients, a nice prize could be a dinner for two in restaurante in your city.
The winner will then choose someone they love to share the dinner with, and they'll surely say that thay've "won that dinner". And it is true: he earned it!

Let him share it with some beloved one, because the greater the prize, the greater motivation he will show for the next challenge!

Reward the team, not only individuals

If the team has reached the individual goals, and if they worked hard for it, you should find a way to reward the group, not just the individuals.

It doensn't have to be a gib prize: it can simply be a beer or glass of wine. Take advantage of that social moment to recognize the collective effort.

This is a great moment to talk about team, group, effort and goals achiever. You shouldn't talk or cite individuals at this point - our humble proposal - talk to the whole group instead, make everyone feel part of it... and most importantly: proud of it!

Defined goals, a motivated team... now what?

If we have our destination very clear and a motivated team, that's willing to help us getting there, it is now time to draw the path that we'll walk!

Let's go for Strategy, the road that will lead us to success (next post!)

por Alberto Sanz

The secret for a successful trade show ( setting goals! )

If you leave home in order to reach a place, in abstract, knowing neither which not what place it is, no matter how much you walk, roam or wander, you'll hardly get there (unless, of course, you're Peter Pan and you're looking for Neverland)...

So apply it to your next event, please!

If you exhibit at a trade show without knowing what your goals are, you are more likely to lose yourself along the way than to achieve them.

So, in this first post about the 10 mistakes that can backslide all your investment in trade shows, let's start with the most common:

Not defining your goals is the beginning of a journey that leads nowhere.

But let's not leave it there: we'll now take a step further, pondering, above it all, what we'll gain by setting objectives for the fair:

Why is it so important to set goals for the fair?

So that we can measure them

That's simple: if we don't know what the goals are, what are we going to measure? Intuition works just fine, but real data are magical and certain, while the rest are mere opinions. Measure, measure, measure.

So that we calculate the ROI of the trade show 

If we cannot measure, we won't be able to analyze the ROI of the fair and... is it reasonable to make investments without knowing whether they'll be profitable? - and it is quite clear that the personal and economical cost of a fair is a great investment...

So that we reach them!

Can you imagine a flock without a shepherd or a dog? I can, but that's called a herd of bison on stampede...

If you can't explain your goal to your team, it will be quite hard for them to achieve it... It is your responsability! And it is easy as pie, really, right away we'll give you 5 tricks that will help you doing so: you'll see that it's easy, fun and, above all, profitable.

Types of goals for a trade show

The goals depend on many factors and they can't be the same whether it is the first time we're going to attend a trade fair or it is the most important event for the sector, or we've been participating in it for over 10 years...

In the first case, almost every measurement will be based on new clients, as it is the first time we'll be attending the event. In the second case, however, we'll introduce many metrics and objectives that have to do with loyalty and recurrence.

On the other hand, if it is an international fair in which we are going to participate for the first time, the objectives should be measured on the long term... the particularities of an international trade show deserve, undoubtedly, to be extended in a post about The Objectives in International Fairs.

As first approach to define the objectives, we suggest organizing it in 2 main groups that can be very useful:

  • Brand Goals
  • Business Goals

Usually, the main Brand Goals are:

  • Visibility
  • Positioning in the client's mind
  • Differentiation of the company
  • Opening to new markets

Brand Goals are more ethereal, but not less relevant. A good way to identify and "translate" them into money is to calculate the investment needed to achieve the same impact.

On Business Goals:

  • Stand support
  • Attracting new customers
  • Customer loyalty
  • Sales

When defining business objectives, it can be very useful to have the commercial department participating, as they have a great knowledge of the particularities of the customers.

Involving your sales department when planning the goals for the fair is the surest way to achieve them. To the extent that if you make them participate, you also make them responsible for accomplishment. 

Measuring your goals, measure, measure, measure... The key to success

In this post we will focus on the measurement of business goals, and we will leave the measurement of brand goals for an upcoming article. Extending the aforementioned business goals, we propose to measure them in 3 vectors:

  • numeral
  • amount
  • percentages

Regarding visitors, a good way to evaluate your success would be to segment them by categories and then analyze their conversion to sales.

  • curious people
  • dealers/distributors
  • final client
  • international
  • national

* a visitor can have more than one profile so, when in doubt about where to include a visitor, don't make a big deal out of it: create a new category and, when you get home, analyze whether you can fit this visitor in an existing category or if that additional category was really needed (although, in this case, you surely added more than a person to that category during the event).

Regarding new customers, it may be interesting to measure:

  • How many new customers have we made?
  • How much have we invoiced?
  • Are we growing or decresing in these metrics?

With regard to existing clients, a proposal would be:

  • How many have attended to the show?
  • How much have they bought?
  • Have they bought more or less than in the past editions?
  • What percentage of income do these clients represent?

Write your goals in some piece of paper and surprise yourself!

Share the goals with The Goal

A simple reflection:

If at the beginning of the post we said that it would be difficult to get somewhere if we left the house without a clear destination, imagine how unlikely it would be that:

Each member of you company left their private homes, without agreeing on where to go, on how to get there or even on what day or time to leave... how likely would it be that you all meet in the same space-time?

Well, you should do it if you want to receive postcards from Zamora, Kuala Lumpur and St. Petersburg...!

What if we give a prize?

Bonus track: What if you make a contest with your sales team based on those goals?

Have you ever wondered how to get the most of your sales force at the trade show?
Studies show that motivation directly affects productivity and that a motivated worker is 37% more productive!

About how to motivate your sales team in order to have a successful exhibition, we will speak in the next post of this collection on the 10 Steps For a Successful Trade Show!

por Raquel Dias

LaBritannique has the perfect menu for this Winter Festive Season!

The Winter Festive Season, including Thanksgiving, Christmas and New Year, is the showcase for the annual harvest and highlights the incredible efforts year-round of our partner farmers and producers. Over the summer and autumn months, the best produce is tended to, fattened up and prepared with great attention.

At LaBritannique we are taking inspiration from Britain and from our Germanic and Scandinavian neighbours who have such strong festive traditions and do hearty warm dishes so well. We add decadent touches of the riches that came from the "exotic" South and East, such as spices, almonds and oranges, which were once real luxuries. Combining these ingredients together, we offer you a reassuringly warm and tasty Festive Season, made with love.

Delicious Canapés!

A great Christmas menu should start with our luxurious canapés: for instance, we make our own pâté de foie gras and serve it with spiced Welsh cakes and a confit chicon. Or how about smoked salmon on blinis with lemon and sour cream?
Christmas wouldn’t be a real treat without oysters and our own black Guinness granita to accompany them, or King Crab with a smooth homemade mayonnaise or served with avocado!

Main Courses

The best main dishes for the season include, of course, Turkey (with all the trimmings), Beef or Salmon, and, for the most adventurous, Confit belly pork with crisp cracking!

For the side dishes, the fresh green ingredients that arise at this time of year are the kales and Brussels sprouts, which gain a touch of sweetness after the first frosts. We suggest you a cauliflower and blue cheese soup with caramelized onions; braised kale with garlic, ginger and spring onions, and glazed Brussels sprouts blasted in a hot oven, caramelized to perfection!


Our desserts feature modern twists on classic favourites, including sticky toffee pudding with clotted cream, Turron cheesecake, a dairy free Orange Crème Caramel, a classic English Trifle or Scottish Cranachan.

We would also suggest am exquisite selection of home made pastries, bicuits and yoghurts:

  • Christmas fruit compote with cinnamon and green tea
  • Cinnamon rolls
  • Pistachio and chocolate pains
  • Cardamom and cranberry kringle
  • Pecan and buttermilk fudge
  • And plenty more...!

This Christmas, choose LaBritannique!

We provide our festive menu for delivery only or with full service. We can also provide drinks including wines, sparkling wines and champagnes, cocktails and winter warmers such as mulled and spiced drinks, as well as any equipment (crockery, cutlery, napery, decorations) you need to ensure your event is full of festive cheer!

What are you waiting for? Get in touch with us and make this Festive Season really special!

Receive for free 5 proposals for your next event!