por Raquel Dias

La Serviette Blanche wishes a Joyeux Noël with a classy dinner!

Christmas is just around the corner!

If you're hosting a special dinner (for family, friends or even business partners), you surely want to cause a good impression... If you're feeling uninspired, don't worry: our great partner, La Serviette Blanche (based in Cannes) prepared a delicious french-style menú, that will surely delight all you guests!
Père Noël approves!

A bit of tradition...

As French tradition dictates, the main Christmas meal, called Réveillon, is eaten on Christmas Eve or early Christmas morning, after people return from the midnight Church Service. Dishes might include roast turkey with chestnuts, oysters, foie gras, lobster, venison and cheeses. For dessert, bûche de Noël is always present on the table!

During Christmas in France, Champagne is served at the beginning of Le Reveillon. Afterwards, an exquisite selection of wines are served followed by digestifs.

To tickle the taste buds and setting the tone...

  • Fresh oysters on the shell, blini’s with caviar! Simply delicious!

Our Starters...

  • Slices of foie gras on toast or pain d’epices served with Sauternes wine
  • A selection of seafood such as lobster and/or scallops
  • Escargots from Burgundy served with the usual garlic and parsley butter


Main Course

When it comes to the main course for Le Reveillon, the trend changes every year - however, one of the most popular dishes that remains on the table of many families, is the traditional turkey with chestnut stuffing, accompanied with potatoes & green beans.

However, traditionally other birds are also widely eaten, such as guinea fowl, quail, pheasant, goose and chicken...


  • A selection of cheeses (goat cheese, blue cheese, fresh ricotta, bries... with some flavored dried fruits like figs and apricots, honey, nuts and toasted pecans!)
  • Bûnche de Noël : A Christmas Log is the traditional dessert after a French Christmas meal eaten on the 24th of December. It is a rolled Genoese sponge cake in the shape of a log, usually made with chocolate ganache inside or chestnut cream and icing on the outside. Absoluty yummy!
por Alberto Sanz

The blacklist of stand builders!

We like Rock&Roll, to have fun, and, above all, we like transparency; so, we will start this list - which we hope will be brief, although we fear it will be veeery long - where all those builders and mythical names that apperar in every ugly mess (and scams!), like Leonardo Debastiani or the Cañoles Brothers (Hermanos Cañoles), will be included!

In this list you'll find those stand builders who:

  • we know, firsthand, have charged for a stand that has never been built;
  • create stand construction companies in order to "contact" new exhibitors and offer them prices below the market standards, without even knowing how to use a hammer;
  • have ceased to pay to another provider, agency or company the work performed on a stand or related to customer management.

The source to include companies in this list will be:

  • our own experience
  • firsthand information from suppliers, agencies and exhibitors

How do we verify the information?

When someone comes to us asking to include a stand builder in this blacklist, we will ask for information regarding the case and we'll personally contact the builder. We'll only publish the information when we're completely sure of its veracity.

You can send your candidates to: standblacklist@neventum.com

Stand Builders you shouldn't trust!

Hermanos Cañoles // Cañoles Brothers

Let's inaugurate this section with the saga of these Chilean brothers (Mauricio and Gabriel) that, after setting up several companies in Chile (Bloque Producciones) and hurt the southern continent, came up for a couple of years, setting up ghost businesses in Delaware to defraud anyone who exhibited in the United Stated. Among their brands: Wapi Wapi Exhibitions, BoothBomb...

Leonardo Debastiani

We want to believe that Leonardo doesn't act on bad faith (like the Cañoles), but in his eagerness to make money he takes advantage of everyone and between the lies and all the companies that he closes down the road (without ever returning the money of the advances), he has become one of the most dangerous builders with whom you can come cross. Among his brands: Milchareck Exhibitions, Towers UK, Debastiani, ....

Other sadly dangerous names

  • V2Exhibitions
  • IziBooth

We will continue to add names ... (unfortunately!!)

por Alberto Sanz

How to get right with the design of your stand

Your stand is the business card of yout company at the fair. Choosing a design suitable for your booth can mean the difference between success and failure.

A good design is cheap

If you think good design is expensive, you should look at the cost of bad design.

Dr Ralpf Speth (CEO Jaguar)

To avoid surprises with the budget of your booth, the first thing you should do is decide it! If you don't, you can end up making two equally dangerous and painful mistakes:

  • choosing the cheapest booth, that won't benefit you or...
  • ... end up hiring a booth above your expectations or possibilities

A true professional will know how to make the most of your budget and, if you compare 3 or 4 designs with similar prices, you'll quickly know which one best meets your needs.

The best stand designer is not the one that makes the most beautiful design, but the one that makes the most out of your resources.

The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize and glean insights that enable him or her to “make the invisible visible”

Hillman Curtis

How much will my stand cost?

It depends. Yes, we know, it's a stinking answer, but it really depends on:

  • the stand size
  • the type of product to be exhibited
  • the city, the fair, the finishes...

But, just to give you an idea, a 36 m2 stand (400 ft2 in the USA) would cost around:

  • 7,000 a 10,000€ in Barcelona
  • 8,000 a 12,000€ in Paris

  • 6,000 a 9,000€ in Dubai

  • 5,500 a 8,000€ in Shanghai
  • 25,000 a 35,000€ in New York

  • 15,000 a 20,000€ in Las Vegas, ...

As you can see, the difference between countries, and even between cities (in the case of the United States) is coinsiderable; this is due in particular to the different labor costs (+ info in: Why is it so expensive to exhibit in the USA?)

In neventum, we manage around 30,000 stands per year, and we compare between 100,000  and 120,000 booth budgets annually, so we invite you to contact, by email, phone or skype, any of our experts. They'll, like anyone else, help you (for free!) to make a cost forecast.

Send us an email with the city where you need the stand and we'll introduce you to our expert in said city! 

Get in touch with our experts  »

Compare is not rushing. But asking for a hundred quotes to compare is wasting time...!

We understand that you'll need more than one budget to compare, but asking for 100 proposals for the same stand will not reduce the costs of the same, instead:

  • it will generate a huge work of analysis and...
  • ... it won't guarantee that the best proposals were among the ones that could be presented by the other 15,000 stand builders in the world

So the solution is:

  • not conforming with 100 proposals and ask for 15,000,
  • or, instead of asking for so many proposals, start asking for references from the most reliable builders in each city

Once again, I suggest that you contact our experts. They'll happy to help you, without cost or commitment, by presenting you to the most suitable builders in each city and for each type of stand (we know who they are because we have already asked them for many budgets).

If you don't want to do it like this, we invite you to ask for recommendations about a stand supplier, don't be ashamed, come on, you're judging yourself too much!

Take a look at the supplier's website, investigate his work, and contact some company that made the stand with that supplier in the past.

Once again (how insistent I am today!), I invite you to contact our experts by market and ask them if the company that you've found on internet ir reliable. As you probably already noticed, in every fair there's an exhibitor sitting in the middle of a vacant lot, because instead of hiring a stand builder, he hired a swindler that has stolen his money (+ info: the blacklist of stand builders from which you must run away!)

Contact us, we will protect you from unreliable builders!

Contact our experts »

Trust your choice: make yourself heard but don't forget to listen!

Selecting a provider is just like a marriage: there are some risks, but the relation is based on trust, in listening as much as speaking (but little imposing!).

Share, as transparently as possible, your goals with the designer. This information will condition the design. In the end, it is not the same if:

  • the most important thing is to close commercial deals, which means that you'll need a private meeting room, for instance;
  • or if your main goal is to introduce a new product. In this case, the launch will be the guiding thread of the design.

Obviously, exhibiting is a mix of all of this. That's why it is so important to listen to what the designer says, and to tell him your goals for the fair. Listen and let him present his proposals, give him a chance, you might fall in love...! Otherwise, you'll end up having the same design, year after year.

You hired a professional, ask him to explain the design. Don't copy a competitor's design - you surely don't have the same product, so why should you have the same stand?

We wish you, as always, the best of lucks in your next event. If you have any doubt, we recommend you to keep reading our article Goals for your next trade show »

por Alberto Sanz

10 steps to make your next fair a success

According to RAE, Success (from the Latin "exitus", exit) is the happy result of a business or performance. Well, it doesn't seem much to me. I want your next fair to be the best, a turning point, absolutely unforgettable! And in order to achieve it, I invite you to:

1. Set your goals

- Alice: Would you tell me, please, which way I ought to go from here?
- The Cheshire Cat: That depends a good deal on where you want to get to.
- Alice: I don't much care where.
- The Cheshire Cat: Then it doesn't much matter which way you go.

Lewis Carroll, Alice in Wonderland

What starts well, ends well! Setting your goals is essential in order to reach them. If we don't set some goals and hope to achieve them, maybe it's because:

  • we settle for any goal and we don't care about each
  • we got hit in the head and got stupid

Here we have compiled some tricks in order to set goals for your next trade show.

2. Make your team participate

The best way to make your team help you achieving your goals is to make them feel part of it.

Your sales team is a fundamental part of the fair, and not listening to their opinions is, to say the least, a recklessness.

You can find some ideas regarding this topic in this post: Motivate your sales team. They're essential to achieve your goals.

3. Strategy is the way

Let's get down to work, and prepare a concrete strategy that will allow us to reach each specific goal. Let's write it all down, every step we need to take in order to achieve success.

The only part where "success appears before "work" is in the dictionary Vidal Sasoon

If having goals is your goal, then strategy is the way. Strategy is the roadmap that we must follow with the goals in mind.

4. And... how much will it cost me?

Setting a budget is essential for getting an adequate ROI (Return On Investment) on our trade shows.

The exercise of defining the budget should help us quantifying the return of the fair.
We should always invest with our minds set on the return we want to obtain from such investment.

5. Previous administrative arrangements

From the selection of the space at the fair to the necessary permissions to exhibit, make a check list with all the steps you must take and a calendar, so that you don't run out of time!

6. The stand deserves a chapter for itself!

How can you choose the perfect stand for your next trade show or event? Well, that's our speciality: we manage more than 3,000 stands per month, and we will be delighted to get you the best possible booth for your upcoming fair: How to get the right booth design.

7. Commercial tasks before the show

A good pre-tradeshow management is essential if you want to get the right results.
Therefore, before the fair, it is important to:

  • send invitations by email
  • notify all customers of the location of the booth and the innovations we'll be presenting
  • give them a concrete reason to stop by the stand
  • personally call large accounts
  • Are you coming to the fair? Seeing you again is one of the reasons to come back

8. And on the first day of the event...

I love this Chinese proverb:

A Man Without a Smiling Face Should Never Open a Shop

Apply this saying at the fair! You are the host. Your booth is your house, your visitors your guests, treat them good!
Receiving visitors reluctantly, sitting at your booth, commenting on some soccer match with your teammates, is like receiving your home visitors in underpants while watching TV: it doesn't look good.

The attitude is the mental position that leads you to success; therefore, your attitude at the fair must be winning and it requires concentration.

9. The fair doesn't end when the stand is disassembled

The event is over, we know it, you feel exhausted and you need some resting. However, you have generated many new business opportunities and you must make a proper follow up.

Some things you really must do:

  • Send emails thanking your visitors for stoping by;
  • Make calls with concrete business responses;
  • Send an email with some booth pictures, reinforcing the novelties that were presented;
  • Cite us for next year, ...

10. Now: conclusions and analysis

We have defined our goals, motivated our team, built a strategy and implemented it... we have exhibited at the fair, left our skin and heart in it, now we must find out if it was profitable!

Reflect on how the fair went and decide if you should exhibit again; this is the right moment to decide, not in 6 months, when the next edition is about to happen. Keep in mind that the only thing that justifies participating in a fair is:

  • that exhibiting in it is profitable
  • that it hasn't been so profitable because we made some mistakes in the planning or execution

With this exercise, you'll surely find some mistakes: write them down and be creative at your next fairs, committing new mistakes (but not the same!).

I hope these tips help you making your next fair successful and, if you think we can help you, please let us know: we are at your disposal!

por Alberto Sanz

50% of your success in the fair is in the hands of your team. How can you motivate them?

In the first post of the series of Magic Steps That Will Make Your Exhibition a Success, we concluded that  setting the goals for your next fair is the first step to take in order to achieve them. 

Well then, involving your sales team is not only the second step, but also  50% of said success.

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.”

Walt Disney

If you want someone to feel part of a project: listen.

Once you have your goals very clear, share them with your team - no matter how clear your ideas are, you should be open to new suggestions, or to reconsider some notions.

Your team can help you improve your goals, but, most importantly, you should always make them feel active in the definition of said goals: they must interpret your goals as their own, so that they feel motived to pursue them!

“None of us is as smart as all of us”

Ken Blanchard

Organize an appointment with your team and, before the meeting:

  • Send a brief email to all members of the team, explaining the goals you have for the fair
  • In the same email, briefly argue why you've chosen each one of them
  • Close each goal explaining what its accomplishment would contribute for.
  • Finally, invite your team to reflect and let them know you'll be having a meeting to discuss those proposals.

The meeting will be much more effective if your team is prepared. Debate, listen and negotiate, and keep in mind that the objectives need to be SMART:

SMART: Specific, Measurable, Achievable, Relevant and Time-bound

  • Specific: the goals must be clear and concret
  • Measurable: the goals must be measurable
  • Achievable: the goals must be challenging, but also achievable
  • Relevant: make sure they will bring enough value
  • Time-bound: must be bounded in time (we don't want to measure 5-year objectives)

You should always keep these five points in mind when setting your goals and when you share it with the team; more: we invite you to share your goals with them, so that everyone can understand what you're persecuting.

At this point, if your goals are SMART, and your team has adopt them as their own, we feel confident to say that you have maaaaaaany chances to make this fair a success!

It might not look like we've done much, however, in many occasions, small changes have great consequences, and, at least at this stage, we are walking together as a team.

If two oarsmen rown in opposite directions, the boat does not move.

If there are 100 oarsmen rowing in opposite directions, that best thing that can happen is that the boat does not move.

If there are 100 oarsmen rowing in opposite directions, eventually 99 of them will get tired and stop rowing, while the only one that is left rowing takes them all down a cataract.

Alberto Sanz, CEO en neventum

Perfect. Now what?

If you have as clear as water that:

  • setting goals is the first step to reach them;
  • that reaching them is a team effort;
  • that in order to achieve said goals your team must feel them as their own;
  • that the tema's motivation is an asset of the company,

Then we are ready to prepare all the necessary material, so that each team member can write down and measure their individual goals.

Please, apply the "keep it simple" philosophy! It is a fair, not a Big Data project: collect all the necessary data in a easy way and, above all that, keep in mind that your team must be able to record the information in real time and without a great effort, -  you don't want your team to take an aspirin instead of a beer whan they get to the hotel...! -

Measure and catalog the data from the first day of the fair and, our suggestion is that you don't do it from a paternalistic position, but that everyone knows the data, so that conversations can flow without embarrassment or shame.

By sharing them, if a team member has difficulty in reaching a specific goal, his teammates will surely be able to help.

 If peers don't want to help him out, then the problem is far more serious than the goals themselves...

3 ideas to motivate your sales team during the fair

Recognize the effort, don't only reward the best sellers

Recognizing and thanking someone who has done a lot of work but has not achieved the goals, transmits fundamental values to the team.

Introduce short “sprints”

If you have a common goal (attracting new customers, for instance), the second day of the fair give a special prize for the first seller that gets 3 new customers.

Make up a daily prize

Do not wait to get to the office for the "Big Prize"; instead, you could make little rewards everyday in order to rewars some results. Shortening the cycle between achievement and reward is an extra motivation you'll need for the next day!

Not everything in life is money... but if you pay in peanuts, you'll hire monkeys

We suggest that you find an appropriate mix/balance of economic prizes and/with more emotional prizes.

You should recognize the generation of wealth with money, of course, we don't even need to talk about it (we've been doing it all our lifes), but emotional gifts may also be worth giving a few seconds of reflection

Some suggestions that can bring great value:

Gifts for the absent!

For instance, regarding that idea of rewarding whoever brings the first 3 clients, a nice prize could be a dinner for two in restaurante in your city.
The winner will then choose someone they love to share the dinner with, and they'll surely say that thay've "won that dinner". And it is true: he earned it!

Let him share it with some beloved one, because the greater the prize, the greater motivation he will show for the next challenge!

Reward the team, not only individuals

If the team has reached the individual goals, and if they worked hard for it, you should find a way to reward the group, not just the individuals.

It doensn't have to be a gib prize: it can simply be a beer or glass of wine. Take advantage of that social moment to recognize the collective effort.

This is a great moment to talk about team, group, effort and goals achiever. You shouldn't talk or cite individuals at this point - our humble proposal - talk to the whole group instead, make everyone feel part of it... and most importantly: proud of it!

Defined goals, a motivated team... now what?

If we have our destination very clear and a motivated team, that's willing to help us getting there, it is now time to draw the path that we'll walk!

Let's go for Strategy, the road that will lead us to success (next post!)

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